Spend less time on the unpaid half of freelancing

Proposal — draft

Open 9 days

Hi Rajesh, thanks so much for reaching out! I would love to work on this

project with you. I can build you a modern, responsive website that

Not sent

No. 001

SENT

25 tested prompts for the writing that surrounds every client project — proposals, scope, follow-ups, and chasing money that is already late. Free, and three of them are on this page in full before you give me anything.

All 25, in the order a project happens

Not a pile sorted by topic. Six stages of one client project, from the first vague enquiry to the invoice that has gone quiet.

01

Winning the work

Turning an enquiry into a proposal someone can say yes to.

  • 01Proposal from a messy briefReadable below
  • 02The three questions that decide the price
  • 03Reply to a cold enquiry
  • 04Turn down work without burning the lead
  • 05The one-page version

02

Discovery and scope

Finding the work hiding behind the brief, before it eats your month.

  • 06Discovery call question set
  • 07Scope boundary list
  • 08Assumptions I am making
  • 09Rewrite a vague deliverable

03

Pricing and quoting

Putting a number on it and holding the number.

  • 10Price the project three ways
  • 11Defend the number without discounting
  • 12Change request, priced
  • 13Advance and payment terms

04

Doing the work

Keeping a client calm without losing your afternoon to updates.

  • 14The weekly update nobody dreads
  • 15Deliver the work with context
  • 16Feedback triage
  • 17Say a deadline will slip

05

Following up

Staying in front of people without becoming the freelancer who nags.

  • 18Nine days, no replyReadable below
  • 19The sequence, not the single message
  • 20Wake up a past client
  • 21Ask for a referral

06

Getting paid

The part nobody teaches, written so you can send it today.

  • 22The invoice email
  • 23Payment reminder ladderReadable below
  • 24Chase on WhatsApp
  • 25The last resort letter

Read three of them now

Whole, exactly as they arrive. If these are not worth an email address, the other 22 will not be either.

01Proposal from a messy brief

A client has described the job in a WhatsApp voice note or three scattered messages.

You are helping a freelance {discipline} in India write a project proposal.

My price will be {inclusive / exclusive} of GST, and I am {registered / not registered} for GST.

Here is everything the client has told me, exactly as they said it:
"""
{paste the messages}
"""

Write a proposal with these sections and nothing else:
1. What you asked for — restate their goal in plain language, in their words where possible, so they can check I understood.
2. What I will deliver — a numbered list of concrete artefacts, each one a thing they can open or use. No verbs like "support" or "assist".
3. What I need from you — the specific inputs, access, and decisions I need, each with the point in the project where it becomes blocking.
4. Timeline — working days, not calendar dates, with a named dependency for each stage.
5. Price and terms — leave the number as {AMOUNT}, state whether it is inclusive or exclusive of GST, state 50% advance, state the number of revision rounds included, and note that anything outside section 2 is quoted separately.

Rules: no adjectives about my skills, no mission statement, no mention of AI. If their brief is missing something you need for section 2, do not invent it — list it under "Questions before I can quote".

18Nine days, no reply

The proposal went out and nothing came back.

I sent this proposal {number} days ago and have heard nothing:
"""
{paste the proposal summary}
"""

One thing I know or have noticed about their business or their problem since I sent it: {write it here, or "nothing"}

Write a follow-up under 80 words that: does not ask "just checking in", gives them a reason to reply that is about them and not my anxiety, works in the useful thing I gave you above, and makes it easy to say no or not now. One question at the end, answerable in four words.

If I wrote "nothing" above, do not invent an observation and do not include a link or a statistic — write the shorter version that simply makes replying easy.

23Payment reminder ladder

Due date passed. You need all four messages now, not one at a time.

Invoice: ₹{amount}, due {date}, now {number} days overdue. Client: {new / long-standing}.
Is a late fee written into what they actually agreed to? {no / yes — quote the wording}
What am I genuinely prepared to do if this is not paid? {pause current work / send a formal notice / write it off and stop working with them}

Write four reminders, each with the day it goes out:
1. Two days after due — assume an oversight. Friendly, one line, re-attach.
2. Seven days — firmer. Restate the amount and due date as facts, ask for a payment date, and ask whether anything is missing on my side — a PO number, bank details, vendor registration — because that is usually what has stalled it.
3. Fourteen days — name the delay plainly and ask who in accounts I should speak to directly. Mention a late fee only if I said yes above, quoting my own wording. If I said no, do not invent one.
4. Twenty-one days — unemotional. State only the consequence I named above and give a final date.

Rules: never state a fee, a legal step, or an interest rate I have not told you I have. If I have given you nothing to escalate to, say so and write a reminder that asks for a date instead of threatening anything.

Each under 90 words. None sarcastic, none pleading, none threatening. Every one sendable to a client I would still like to work with.

Anything in {curly braces} is yours to replace before you send it.

The same enquiry, twice

Client runs a 12-person interior design studio in Pune. Wants "a new website, nothing fancy, maybe by next month" — the current one is four years old, and they mention having about a dozen completed projects they want shown properly.

What most of us send

Hi Rajesh,

Thanks so much for reaching out! I would love to work on this project with you.

I can build you a modern, responsive website that looks great on all devices and helps grow your business. I have a lot of experience with projects like this and I am confident I can deliver something you will be happy with.

My price for this would be around ₹60,000 and I can probably finish it in about a month.

Let me know what you think!

  • No deliverable anyone could point at
  • "Around" and "probably" — the timeline is already slipping
  • Nothing about what he has to give you
  • Every extra request is now free

What prompt 01 gives you back

01

Website for {studio} — proposal

What you asked for
A new website for your 12-person interior design studio, replacing the four-year-old one. You said "nothing fancy", and that the roughly twelve completed projects should be shown properly. On timing you said "maybe by next month".
What I will deliver
1. A five-page site: home, projects index, project detail template, studio, contact. 2. Twelve project pages built from photographs and copy you supply. 3. An enquiry form delivering to one inbox. 4. A one-page guide for adding a new project yourself.
What I need from you
Photographs and copy for the twelve projects, final by day 5 — after this the timeline moves day for day. One named person for final sign-off, confirmed before design starts on day 6. Logo files and brand colours, if they exist, by day 3.
Timeline
18 working days from the day photographs land. Structure and design by day 8, build by day 14, your review days 15–16, corrections and launch days 17–18.
Price and terms
₹{AMOUNT}, exclusive of GST. 50% to start. Two rounds of revisions included. Anything not in section 2 is quoted separately before I begin it.
Questions before I can quote
1. Is "next month" a fixed date or a preference? 2. Sections 2 and 3 assume you already have usable photographs — if a shoot is needed, that is quoted separately. 3. They also assume you write the project descriptions. If you would rather I did, tell me and I will price it. 4. Does anything need to carry over from the current site?

Both are written to show the difference — the studio, the client, and the numbers are illustrative, not a real project.

Three words these prompts use

They turn up in the invoicing and payment prompts without explanation, because the prompts are written for someone standing in front of the problem. If any of them is new, read this once and the rest makes sense.

GST
If you are registered, you add 18% and show your GSTIN. If you are not, you must not charge it at all. Say which applies when you quote — “inclusive or exclusive of GST” is the first thing a client asks, and the commonest argument about a number that was never disputed.
TDS
A business client deducts 10% of your professional fee before paying, once your fees to them pass ₹50,000 in the year. Invoice ₹1,00,000 and ₹90,000 arrives. That is not a short payment. The ₹10,000 sits against your PAN, shows in your Form 26AS, and comes off your tax when you file. Ask them for Form 16A. Chasing it as a shortfall is the mistake this pack exists to stop you making.
Udyam
Free registration as a micro enterprise, at udyamregistration.gov.in. Aadhaar and PAN, about fifteen minutes. It gives you a legal right to be paid within 45 days and interest on anything later that no contract can override. The catch is timing: it only covers work agreed after you register, so it is worth doing before you need it rather than when an invoice is already stuck.

None of this is tax or legal advice, and the thresholds move. Check anything that touches your own numbers with a CA.

Worth your email if

  • You freelance, alone, and the admin lands on you
  • You already use ChatGPT but rewrite the same things anyway
  • You have chased a payment this year
  • You quote in ₹ and work with Indian clients

Not worth it if

  • You want a course about AI
  • You want someone to run your client work for you
  • You are an agency with a project manager
  • You are looking for 1,000 prompts to scroll past

Take the 25

The pack arrives in one email, as a document you can keep. No account, no login, nothing to install.

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